Become in the News: Why using data can make all the difference

This month (6th September 2017) an article I wrote on the power of data to justify and hold credibility among business leaders was published in the CIPR‘s Influence magazine.

All too often when I am meeting with a potential client, engagement or internal communications activity is based on gut feel or assumption. Don’t get me wrong, I do believe that a lot of what we do is instinctive BUT there comes a point where you need to be able to demonstrate impact. Data, and this doesn’t have to be reams of numbers, has a significant part to play in success. If you don’t categorically know what’s wrong, or what’s right then how can you ever improve?

The article is also online. You can find it here.

Do you have any examples of how you’ve used data well? I’d love to hear them. Why not get in touch and share your story?

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